AKL.

When Holmes Place set out to launch their new suburban fitness studio, Holmes Place Boutique, they came to us to help bring the story to life.

We developed a bold, cinematic video concept to introduce the brand, a one-minute hero film that captures the boutique studio’s energy, community, and philosophy.

Alongside the main launch film, we crafted a series of shorter edits, including a cut-down version for social media, plus three character-driven pieces exploring the studio’s core pillars: SHAPE, STRETCH, and SOUL, each designed to evoke a distinct mood and movement style.

To round out the campaign, we produced a suite of striking fitness photographs, giving Holmes Place Boutique a cohesive visual identity that extended seamlessly across their digital, social, and in-studio marketing.